A show on menswear trends, actually “the” Italian show for excellence: Pitti UOMO.
This most innovative show ever shows how men integrate with style and elegance.
The contemporary-essential man
What emerges from the collections seen at Pitti Uomo is the consistent research in combining technology, tradition and top quality materials. A great mix that brings a dose of optimism that, despite the financial uncertainties, confirms the comeback of fashion after a very dark period.
Just as the Pitti Uomo CEO Raffaello Napoleone says: modernity and technology conjugated to tradition. Light fabrics, soft and eco-friendly, with a vintage touch, from used jeans to leather jackets, all the way to the classic business suit.
Brunello Cucinelli, president and CEO of Gruppo BRUNELLO CUCINELLI said:
‘I find this edition of Pitti very interesting, and I would double the “very”. Buyers are coming with good budgets, on the average 5% higher than last season’s. And there is a significant number of buyers from new markets – China, South America, the ex-Soviet Union – who are looking for high quality, refined products, and this is a segment where Made in Italy means important added value.